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A million users download Nintendo's smartphone game in three days

A million users download Nintendo’s smartphone game in three days

by Agency Staff, 2016-03-22 14:06:24.0

TOKYO — Nintendo said Tuesday its first smartphone game attracted more than 1-million users three days after release — good news for the Japanese game giant, which was long reluctant to stray from its console-only policy. Last week Nintendo released “Miitomo” — a free-to-play and interactive game that allows users to create “Mii” avatars — as it tries to compete better with rivals.

Users can customise the avatars’ outfit through in-app purchases and interact with characters created by other people or friends.

The avatars ask players questions such as “What did you do on the weekend?” and “What is your favourite food?”, with the answers shared with other characters.

The number of users for the game, rolled out in Japan last Thursday, surpassed the 1-million mark on Saturday, a spokeswoman said, adding the company did not have an updated figure. The news sent shares in Nintendo soaring 8.18% higher to close at ¥16,515 on Tuesday, a day after a national holiday.

The official Twitter account for the game said on Saturday the company was surprised the game attracted so many players so quickly.

Nintendo has struggled as Sony and Microsoft outpaced it in console sales. The three companies are also fighting off a trend towards cheap — even free — downloadable games for smartphones and other mobile devices.

Kyoto-based Nintendo had been criticised for its longstanding refusal to license some of its iconic brands for use on mobile applications.

Last year the holder of the Super Mario and Pokemon franchises announced a tie-up with Tokyo-based mobile gaming company DeNA to develop games for smartphones. Nintendo also bought a stake in DeNA as part of a deal to develop smartphone games based on its host of popular characters, possibly including Super Mario and Donkey Kong.

Miitomo was only released in Japan initially but will be rolled out in 15 other countries including the US and France in eight languages this month.

AFP

Developers of smartphone dating app Paktor log in to their accounts to show their Paktor profiles at their office in Singapore. Homegrown apps hope their understanding of local cultural norms will give them a leg up over global rivals such as US-based Tinder, which has millions more users but which is seen as conduit for finding sexual partners, as well as friends. Picture: REUTERS/EDGAR SU

Developers of smartphone dating app Paktor log in to their accounts to show their Paktor profiles at their office in Singapore. Picture: REUTERS/EDGAR SU

TOKYO — Nintendo said Tuesday its first smartphone game attracted more than 1-million users three days after release — good news for the Japanese game giant, which was long reluctant to stray from its console-only policy. Last week Nintendo released “Miitomo” — a free-to-play and interactive game that allows users to create “Mii” avatars — as it tries to compete better with rivals.

Users can customise the avatars’ outfit through in-app purchases and interact with characters created by other people or friends.

The avatars ask players questions such as “What did you do on the weekend?” and “What is your favourite food?”, with the answers shared with other characters.

The number of users for the game, rolled out in Japan last Thursday, surpassed the 1-million mark on Saturday, a spokeswoman said, adding the company did not have an updated figure. The news sent shares in Nintendo soaring 8.18% higher to close at ¥16,515 on Tuesday, a day after a national holiday.

The official Twitter account for the game said on Saturday the company was surprised the game attracted so many players so quickly.

Nintendo has struggled as Sony and Microsoft outpaced it in console sales. The three companies are also fighting off a trend towards cheap — even free — downloadable games for smartphones and other mobile devices.

Kyoto-based Nintendo had been criticised for its longstanding refusal to license some of its iconic brands for use on mobile applications.

Last year the holder of the Super Mario and Pokemon franchises announced a tie-up with Tokyo-based mobile gaming company DeNA to develop games for smartphones. Nintendo also bought a stake in DeNA as part of a deal to develop smartphone games based on its host of popular characters, possibly including Super Mario and Donkey Kong.

Miitomo was only released in Japan initially but will be rolled out in 15 other countries including the US and France in eight languages this month.

AFP

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