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Apple TV Will Challenge The Traditional Gaming Consoles; how?

Apple-TVThere’s only one reason to be excited about Apple’s product reveal scheduled for tomorrow, and that’s the new Apple TV. The company is already a powerful force in mobile gaming thanks to the iPhone, which attracts games developers with its vast base of millions of typically wealthy owners.

Not a second-screen tablet, like Nintendo’s Wii U, or a double-fisted apparatus, like the Wii’s remote plus nunchuk, or a devoted gamepad, as rumored, or something genuinely novel, as Apple’s wont to do when it’s trying to subvert a market space. With their music game pedigree, perhaps it shouldn’t be a surprise that their Apple TV exclusive title is a rhythm game. “We immediately saw the potential for new ways to play that the Apple TV opens up, and couldn’t wait to start designing an all-new experience for this exciting new technology”. Among the confirmed titles that will be released on the Apple TV are the following: “Guitar Hero Live“, “Geometry Wars 3: Dimensions”, and “Skylanders SuperChargers“. How much will Apple sell additional Apple TV remotes to facilitate multiplayer (as demonstrated during the press event with Crossy Road)?

Apple is expected to unveil a new Apple TV that will focus on gaming, reports the New York Times.

Whether Apple can make a dent in the market of more “hard-core” gamers who play on these devices remains to be seen, but it would seem unlikely and a lot will depend on exactly how Apple approaches the new device. “No company has done more for the digital man-machine interface than Apple”, Hawkins said.

A new processing power, touch-sensitive controllers and its own App Store, the new Apple TV might steal some dedicated gamers from their PlayStations and Xboxes. In its last fiscal quarter, Apple reported $58bn in total revenues, $40.2bn of that coming from the iPhone product line.

Another functionality announced for the new Apple TV is the integration of Siri, which will allow users to search and access apps via voice.

The question now is whether Apple stands a chance at stealing a piece of the lucrative business Sony and Microsoft have kept for themselves for years; is the geeky industry of heavy-duty video gaming ready for another major player? The choice has some wondering whether Apple could have a much more immersive experience in store for attendees.

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