Digital game sales now outstripping retail sales for the first time.
Australia’s Interactive Games Entertainment Association (IGEA) has today confirmed another year of double-digit growth for video games sales in Australia, with revenue reaching AUD$2.83 billion in 2015. The final figure is made up of hardware, packaged games, subscriptions, digital sales, DLC, and mobile games and represents a 15 per cent leap from 2014’s result.
The IGEA also found that, for the first time, digital sales have eclipsed traditional retail sales. Digital sales spiked 27 per cent to hit AUD$1.589 billion while retail sales reached AUD$1.243 billion (an increase of 2 per cent on 2014).
The IGEA also found that, for the first time, digital sales have eclipsed traditional retail sales.
According to data from NPD Group Australia and additional research commissioned by the IGEA the rapid adoption of current generation console systems in Australia has fuelled growth in both software and accessories, and has led to increased digital game downloads. PC game downloads have also increased, although the mobile games market continues to be the biggest slab of the digital games pie.
Console software grew 13 per cent in revenue over 2014 and DLC sales exploded, growing 53 per cent in 2015. The boxed PC game market unsurprisingly fell in Australia during 2015.
The IGEA’s data shows growth in most areas.
“It has been another very strong year of growth for the Australian video games industry,” said IGEA CEO Ron Curry. “Digital sales continue to surge in Australia as consumers become increasingly comfortable purchasing downloaded versions and additional content of their favourite games. The current generation of consoles have been adopted rapidly by Australians, highlighting that gaming culture has become well and truly mainstream in the intervening years. This has had a flow on effect to the increased sale of both packaged games and digital content.”
Curry stressed, however, that the research indicates there is still a strong demand for traditional, boxed games and that 39 per cent of consumers continue to cite a preference for physical games “for gifting and to collect.”
Luke is Games Editor at IGN’s Sydney office and spent a lot of money in 2015 buying 15-year-old games on eBay. You can find him on Twitter @MrLukeReilly.
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