A new conference and journal

April 12, 2016.

Nottingham, UK.

For immediate release.

Announced by the National Videogame Arcade Arts Council England.

Supported by Arts Council England, the National Videogame Arcade is proud to announce the first Continue conference and bi-annual journal.

Continue is the place where videogames and the cultural sector come together.

It’s where exploring and charting the role and value of videogames in contemporary arts and culture happens – developing and sharing strategies for driving forward their cultural development, impact and value.

Acknowledging a deficit in interpretation of videogames in arts and culture, this essential event and bi-annual publication will showcase case studies, new ideas and best practice in videogame commissioning and engagement across the broader cultural sphere.

Continue will not only help to develop an understanding of how to consider what videogames are, or might be, but also how they are commissioned and created.

Continue’s cultural mission is both fiercely pragmatic and unapologetically critical.

Questions it will pose include:

l  What are videogames and how are they valuable? What’s the point of them?

l  How can we talk about videogames? They’re not widely covered in Arts education.

l  How do we commission a videogame? How does that process work?

Continue’s two days of workshops, thinking and playing will take place in May at the National Videogame Arcade, Nottingham.

Iain Simons, director of the National Videogame Arcade commented, “whilst there’s a growing goodwill and curiosity in the cultural sector towards videogames, there’s seldom the support around to help commissioners do anything about it. Many agencies and organisations are still wrestling with developing policy in that area, and that’s what Continue is going to address.”

Ian Livingstone, games-industry legend said, “over my career I’ve seen an extraordinary rise in videogames’ popularity and cultural confidence. Who could have imagined whilst playing Manic Miner in the early 1980’s that we’d one day be helping develop cultural policy around videogames in the world’s first National Videogame Arcade. Continue is a vital next step in videogames’ path towards a permanent seat at the culture table.”

Dawn Ashman, Director for Creative Industries, Arts Council England said: “Creative media and digital technology is already providing audiences with incredible, immersive cultural experiences. As part of this, we’re seeing a growing interest in the creative potential and influence of gaming, which is why we are investing in Continue. The conference will be a great opportunity to explore the crossover between the arts, culture and gaming industries and for artists and gamers to share knowledge and ideas that could help shape the future of commissioning, production and policy.”

Continue 2016 will take place at the National Videogame Arcade, Nottingham on May 25th and 26th.

The first edition of the Continue journal will launch at the GameCity festival, October 2016.

The full line-up of speakers and programme is available at

Notes to editors

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.

The National Videogame Arcade opened in March 2015 to public and critical acclaim. Since then it has welcomed over 40,000 public visitors and thousands of children on school trips. Building on the decade-long work of the GameCity festival, the NVA exists as a dedicated centre for celebrating, exploring and interpreting videogames for the widest possible audience. Our pioneering new approaches to public engagement in videogame culture have achieved international prestige from the gaming sector and our dedication to customer experience is highly regarded. The NVA is proud to receive support and backing from Nottingham Trent University and a range of private and public sector partners including Nottingham City Council, the Wellcome Trust and Confetti Institute of Creative Technologies.

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