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'Craft' Launches for Animation Professionals & Fans

New digital platform shares the visual storytelling process with over 70000 pieces of art from high­quality animated projects.

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From the co-producers of the Oscar-nominated Song of the Sea and the award-winning Long Way North comes a new digital platform for the art of visual storytelling.

Startup company Craft aims to create a learning and inspiration center by giving creatives access to a wealth of development, preproduction, and production material from animation and game productions.

Aimed at animation professionals and fans, “Craft” is an online subscription- based platform that allows a user to access the art and conceptual materials of high- quality animated films, series, and games–the sketches, scripts, concept art, character designs, storyboards, animatics, work-in-progress animation and much more.

The initial content on the platform includes making-of and work- in-progress material from both Song of the Sea and The Secret of Kells, courtesy of Cartoon Saloon. The popular and innovative fantasy series Tales of Alethrion is also available and more content is scheduled to come online regularly. Industry professionals, students, and fans can explore all this material for learning and inspiration–compare different versions, see the progression, and even download the actual files to deconstruct how something was made and the thought process behind it.

Subscribers to the platform may peruse content by craft, eg. scriptwriting, storyboarding or character design, or explore material by film or game project. Furthermore, anyone can purchase files from the productions to study up close, order beautiful production prints, and buy unique 3D printed character models.

Increasingly, transparency of the creative process is becoming an industry trend, something that Craft wishes to further by allowing film and game companies to open up and build an audience during their production. This is not only a major opportunity for the content producers, but also a great resource for creatives around the world.

“We love that stuff and believe other people love it too and will be inspired to be invited into the creators’ process.” So says Craft CEO and Co-Founder Frederik Villumsen, who is also behind the highly respected animation studio Nørlum.

Craft is also a community building around the making of films, series, and games. Users can ask questions and creators can directly engage them, adding their notes and comments or answering questions about the material. The Craft Store provides an opportunity to access merchandise, print artwork, and order specialty items, such as 3D printed character figures or art books. Craft launched on May 1st, 2016 and is available now—check it out at www.itsoncraft.com.

Subscribers currently have access to over 70,000 pieces of pre-production and production material in animation and games.  

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