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Digital signage driving Shell TV Network in Turkey

Sept. 8, 2015

Digital signage media player provider BrightSign LLC today announced that its players are powering a network of nearly 400 screens in Shell garage forecourts throughout Turkey, and are being rolled out to more than 1,000 locations throughout the country. The network is conceived, installed and managed by digital media specialist Linova Digital Medya Teknolojileri A.S.

The first phase of the project involved connecting 390 screens to two networks, all using BrightSign digital signage media players. Shell commissioned Linova to design, install and set up the network, including selling advertising airtime and publishing the content. Linova has a five year contract with Shell Turkey for the Shell Digital Media Network, which covers 24/7 continuous broadcasting assurance and technical support to all locations across the country.

The Shell TV Network connects LCD screens of sizes from 32 to 47 inches, located in more than 350 stores nationwide. Forty prestige locations directly owned by Shell use The Shell LED screen network as well. The Shell networks went live in less than 12 months after plan approval.

Following successful delivery of the first phase, Shell and Linova plan to roll out the BrightSign Network to more filling stations across Turkey. According to the announcement, the next 12 months could see the Shell TV Network expand to 1,000 forecourts across Turkey, making it the biggest digital out-of-home advertising network in the country.

“This project represents a significant business opportunity for Linova. We need to have total confidence in the performance and reliability of the network,” Linova CEO Tolga Sözen said in the announcement. “BrightSign presented us with the ideal solution at two levels. The BrightSign players themselves are cost effective and totally reliable. Choosing BrightSign has proved critical in delivering this project on time and on budget, and will enable us to meet all goals for the full duration of the contract.”

Linova CTO Serdar Serhatli said, “Turkey is a very large country, and the network covers about 70-80 percent of its area. Visiting a site to repair a malfunctioning player is very costly for us, and therefore we sought a player that we knew was completely reliable.”

Sözen said his company decided to host the content on its own servers, which he said is cost-effective and gives Linova complete control. “To do this, we adopted the BrightSign Network Enterprise Edition,” he said. “It provides a comprehensive tool for managing the network, including reporting to both Shell and advertisers on exactly what content was played back when and where. We were able to choose the solution that best met our needs, and that allowed us the greatest flexibility to work with Shell and its advertising partners to deliver the best return on their investment in digital signage.”

BrightSign offers the BrightSign Network as either a subscription-based hosted networking service, or as the BrightSign Network Enterprise Edition for customers seeking to offer their own hosted service. Both provide comprehensive network management, reporting and administration tools, with support for scheduling, remote content and firmware updates, and permission-based user access, the company said.


Topics: Advertising , Content Management , DOOH Advertising , Hardware , Retail

Companies: BrightSign


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