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Melbourne's newest luxury shopping destination

St. Collins Lane offers a uniquely Melbourne shopping experience.

Melbourne is set to get even more stylish as it launches a new fashion destination in May.  

St. Collins Lane will open next month, with a curated offering of luxury international brands and local designers.

Set in the heart of Melbourne, at 260 Collins Street, this latest fashion precinct will see you shopping over 9,000 square metres of retail space and choosing from 60 luxury boutiques. The space is sophisticated, chic and uniquely Melbourne – the old Australia on Collins building has had a makeover (and a $30 million redevelopment) to become St. Collins Lane. 

St. Collins Lane will stock a fantastic edit of international brands including TAG Heuer, Furla and Coach, which can be shopped alongside leading Australian designers Cerrone, MJ Bale, Cue, Review, Declic and Maggie T.

Also taking up residence in the precinct will be a number of Australian first international flagships – making these brands uniquely Melbourne and shoppable first at St. Collins Lane. Among them are Reiss, Maje, The Kooples and Zadig Voltaire. 

Of course, it wouldn’t be Melbourne without fantastic culinary offerings. The centre will also host a number of inventive dining options housed in a dedicated area known as the Aviary. Diners can choose from a selection of restaurants such as famed chef, Neil Perry’s Burger Project and vibrant Mexican eatery Los Vida. The space has been cleverly arranged as a chic option for dinner or a casual spot to head to for after-work drinks.

The stylish architecture and the history of the building are further reasons to visit. As you stroll through the precinct’s distinctive floors while you shop, you feel like you are among the city’s iconic arcades and lanes.  

To tie in with the opening of the space, St. Collins Lane will launch “For Melbourne’s Most Unique”. Keep an eye out for the campaign, which has enlisted a crew of uniquely Melbourne creatives.

Kristy Wu

Included in the set is ballet dancer Kristy Lee Denovan, artist Samuel Condon and architect Neil Masterton. Plus style influencer Kristy Wu, of Melbourne-based blog Kristy Who, will be on hand to offer tips on what to buy and how to wear it. The selection in the campaign speaks to the culture of the city and this distinctively Melbourne retail space. Melbourne’s newest luxury shopping destination is set to encompass all that Melbourne has to offer; style, food, culture and art. 

You can shop visit St. Collins Lane from May 12 2016 and visit the website here.

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