Vivendi making play for Gameloft

Develop reports that Vivendi has increased its stock holdings in mobile game developer and publisher Gameloft. The company, who got out of the video games industry when it sold off its holdings in Activision Blizzard, has acquired more than 30 percent of Gameloft’s stock. Under French law, the company must now attempt to takeover the firm with a “sensible offer.”

Vivendio began making a play for the company last year when it purchased around 15 percent of its stock.

Vivendi is attempting to get Gameloft shareholders on its side by offering €6 per share for the remaining stock – a 50 percent increase of its price as of last October.

“Vivendi intends to offer Gameloft new development levers, both industrial and financial [and] is convinced that, as with its other businesses, the key to success for a company such as Gameloft is the development of its creative content and talent,” the firm said in a statement.

“Vivendi and Gameloft share many commonalities, including French roots, an international dimension and a similar understanding of cultural diversity to meet the expectations of consumers in each country.”

Gameloft’s board will meet later this week and issue a statement on the situation.

Develop has more on this story here. You can check out Vivendi’s full statement here.

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