The landscape of the beauty and aesthetics industry is in a continuous state of flux with a plethora of options available to women and men, considering the latter’s recent interest in their personal grooming or in ‘manscaping’ as the trend is referred to. No longer is anyone wanting to subject themselves to expensive and painful invasive surgical procedures to make themselves appear younger when there are more appealing alternatives available, such as dermal fillers in London for smoothing out fine facial lines and wrinkles.

The aesthetics and beauty market is growing and with more women spending more money enticed by new and exciting products that enter the marketplace, growth is fast and steady as supply continues to meet rising demand. A significant portion of this demand has now been fuelled by the dominant influence of social media in society, with younger individuals looking to augment their looks from an earlier age. One survey’s results showed that as high as 42 per cent of the web traffic to treatments such as lip augmentation treatments were made by those aged 18-24.

For the most part, having a number of different product options available to choose from comprising a non-surgical anti-ageing range is good for the industry and economy and to the benefit of the consumer, but it is wise to take a minute to reflect on one important part – regulation.

It is unfortunate that meeting consumer demand for treatments and products in the anti-ageing market, has given rise to unethical practices by some practitioners in the industry. The British Association of Aesthetic Surgeons has voiced concerns on the need for tighter laws governing the marketing of facial augmentation treatments to Millennials. Due to some unqualified practitioners practising in an area they lack the training for and using products that are not approved, patients are put at risk of serious infections and other complications. To avoid an unfortunate situation such as this from occurring, it is absolutely imperative that one ensures that the aesthetic practitioner responsible for carrying out an anti-ageing treatment is trained and registered in that particular area.

How to choose an aesthetics practitioner

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Carefully review the reputation of the clinic

Patients do not spend enough time reviewing the credentials of the skin clinic they choose, instead they are often swayed by price and not quality or training – two factors that are crucial to the safety and efficacy of treatment.

Ask the question – are they licensed to practice?

It is a fundamental question to ask, especially so for a patient considering a treatment during which a product is injected into delicate facial areas. Validating certification is also worth the time and effort and peace of mind.

Make safe choices when it comes to choosing your skin care clinic for anti-ageing treatments to look your best version of you. The qualified aesthetic practitioners at a reputable clinic will answer questions and concerns on products, procedures and the clinic’s codes of practice to help put the patient’s mind at ease.